Orange Fiber is internationally recognized as best practice for the sustainable fashion industry. The brand strength originates from the effectively built-in synergy of sustainability, innovation and Made In Italy quality, which makes it possible to take an unused and free resource as citrus juice by-products and turn it into a man-made cellulosic fiber or fabric with a silky appeal and final performances covering a great variety of different market segments. Given a cutting-edge production process with low environmental footprint we gain a solid positioning in the eco-friendly fibers market, attracting collaborations from sectors as automotive, packaging or else looking for futuristic materials solutions. On the other side, the exclusivity of the fabric products and the fashionable appeal of the brand itself makes the ingredient branding strategy a highly interesting option for the luxury sector, thus translating into high profitability, trust relationships and global awareness.