It is an academic open innovation exercise that aims to raise awareness of the real problems of the city and allow young people to come up with ideas for their solution. This initiative is aimed at young people from all universities and institutions who want to work on the challenges of organizations and to make their ideas known. The proposed challenges are related to the real problems of a city. Young people can participate with assignments, seedbeds, degree projects or other kind of projects and organizations assign advisors to the challenges. This initiative has different activities such as advisory or clarification sessions of the participating organizations, creativity and related subjects workshops and finally presentation of projects and recognition to the best of them. The multidisciplinary teams obtain additional points. More information about StartTic and the initiative isin: Sitio web: www.unicauca.edu.coFan page: https://www.facebook.com/StartTicVideos