The Learning Model Based on Emotional Challenges(LEM)has the mission of facilitating that students achieve meaningful learning in a continuous, pleasant, fluent and enthusiastic way. For this, it is necessary to capture the attention of the students and produce an emotional reaction that allows the appearance of motivational behaviors that favor creativity and the development of learning.This learning model focuses on the student and similarly to what is expressed in the ISO-9000quality philosophy, in which every process begins with the needs of the client or user and ends with the satisfaction of the same, one has to In the educational field the student is the client or user.