The idea is to purchase a simple and easy to understand that grants different benefits and a proposed storage that keeps food in good condition.
We want to attack mainly two needs: first, the "poverty tax". This problem is the price difference between buying packaged products in small or large quantities. For the first option is inclined our target segment, as its budget constraint prevents them from access to large quantities, and therefore, at better prices.
The second need we discovered was the storage; After several interviews with users, we found that there is a problem when storing food; mice. The solution we propose is to offer an overall package so they can store their food. This must have the function of isolating the lookout for food as well as mice do not occupy too much space.